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Social Media
Upon arrival at Northeast Community College, I led an effort to launch eight different sports-specific Twitter accounts, a TikTok account and a rebrand of our current Facebook and Instagram feeds. Our Instagram had a little over 500 followers when I took over the account and now sits at over 2,800 followers. All accounts are run solely by myself and feature engaging content that aims to highlight the accomplishments of our incredible student-athletes, coaches and staff.
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In the spring of 2024, a coach within our conference came up to me and complimented my work saying that our social media feeds are the best in our conference. It brings me immense pride knowing others around the league view our athletic program and our college as a whole in such a positive light. I have the privilege every day of highlighting all of the amazing accolades that occur within our department. and I certainly don't take that opportunity lightly.
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Below is a screenshot of nearly all of the Instagram posts that I crafted throughout the 2022-23 academic year to give you an idea of how well everything flows together. This is easier to view by clicking the link below and viewing everything that I have created since 2021. The 2023-24 athletic seasons produced our highest growth on social media to date and I am tremendously delighted with our content throughout the year:
Our social media pages can be found by clicking the following links:
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Northeast Athletics Facebook: https://www.facebook.com/northeastcchawks
Northeast Athletics Instagram: https://www.instagram.com/northeasthawks/
Northeast Athletics TikTok: https://www.tiktok.com/@northeasthawks
Northeast Athletics Twitter: https://twitter.com/northeasthawks
Northeast Baseball Twitter: https://twitter.com/northeastccbsb
Northeast Golf Twitter: https://twitter.com/northeastccgolf
Northeast Men's Basketball Twitter: https://twitter.com/northeastccmbb
Northeast Men's Soccer Twitter: https://twitter.com/northeastccms
Northeast Softball Twitter: https://twitter.com/northeastccms
Northeast Volleyball Twitter: https://twitter.com/NortheastCCVB
Northeast Women's Basketball Twitter: https://twitter.com/northeastccwbb
Northeast Women's Soccer Twitter: https://twitter.com/northeastccws
Northeast Athletics Linktree: https://linktr.ee/NortheastHawks
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"THE NATTY NOTEBOOK" | 2022
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Below are six clips from a series titled, "The Natty Notebook," which was an array of videos that highlighted behind-the-scenes content of our soccer programs trips to the NJCAA DII Men's Soccer Championship and the DII Women's Soccer Championship in 2022. I believe this series strongly shows off my ability to create riveting content by using nothing more than an iPhone while on the road. Many parents, fans and supporters who were not able to travel with the teams to Arizona commented how grateful they were to have such an inside look at what was happening during this historic week. Being able to enhance the student-athlete experience is something that I take pride in and find incredibly gratifying. (Click the play button in the middle of each video and the volume button in the bottom right-hand corner of each video.)
"THE NATTY NOTEBOOK" | 2023
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"The Natty Notebook" returned in 2023 and was even bigger the second time around! We saw a ton of traction on these videos and they were so much fun to make. They are most definitely worth your time! The video files are quite large, so below are links to all eight installments:
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Day 1:
https://www.instagram.com/reel/CzeH9QXxI0C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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Day 2:
https://www.instagram.com/reel/CzgrjOzLXzG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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Day 3:
https://www.instagram.com/reel/CzjEX7krXSC/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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Day 4:
https://www.instagram.com/reel/CzmE-Qip7wb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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Day 5:
https://www.instagram.com/reel/CzoO_6YrCu8/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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Day 6:
https://www.instagram.com/reel/CzrZi0qPpkt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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Day 7:
https://www.instagram.com/reel/Czt1Ma-RW2y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\
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Closing the Natty Notebook:
https://www.instagram.com/reel/Cz35LXjrrLQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Northeast Athletics has a huge number of international student-athletes on our campus and the parents of those student-athletes rely heavily on social media to gather information on our teams. Being able to help tell the stories of what is going on in the US to those all around the world is what drives me every day. There have been multiple examples of our coaches jumping on recruiting calls and a recruit telling them that being able to see Northeast on social media was a huge part of why they decided to commit to us, which is something that I absolutely cherish. Being able to tell stories on our platforms is what drives me.
